AboutMe

I’m Libré, a South African-based creatively driven UX/UI designer with a background that bridges digital marketing, branding, and web design.

After more than a decade in digital strategy and social media—and three successful years running my own web design studio—I’ve naturally evolved into UX/UI, where I blend storytelling, strategy, and visual design to craft intuitive, human-centered digital experiences. I hold a BA in Communications, a Digital Marketing Certificate, a UX Design Diploma, and I’m currently deepening my skills through a UI Design Certificate. My toolkit includes Figma, Adobe Creative Suite, WordPress, Shopify, and Webflow, and I bring strong collaborative energy through agile workflows, clear communication, and design thinking. Whether I’m building responsive websites, optimizing user flows, or shaping digital branding, I’m fueled by problem-solving and a passion for creating work that’s both beautiful and impactful.

Design Tools & Software

  • Adobe Creative Suite

    Photoshop, Lightroom, Illustrator, InDesign for branded UI assets

  • WordPress (Elementor) & Shopify

    Custom theme editing, UX optimization, responsive layouts

  • Figma

    Wireframing, prototyping, design systems, high-fidelity mockups

  • Webflow & Framer

    Quick mockups and visual prototyping

  • Canva

    Social and marketing asset creation

UX Research & Strategy

  • User Research

    Stakeholder interviews, persona creation, journey mapping

  • Usability Testing

    Planning, conducting, and analyzing user feedback

  • A/B Testing

    Optimizing layouts and conversions through test-based design decisions

  • Competitive Benchmarking

    Identifying gaps and innovation opportunities in UX

  • Content-Centered Design

    UX writing and layout strategies to enhance clarity and user comprehension

UI Design & Specializations

  • Responsive Web Design

    Mobile-first, cross-device user interfaces

  • Brand-Driven UI

    Translating brand identity into consistent, scalable visuals

  • Content Strategy Integration

    Designing around narrative structure and user flow

  • Accessibility Awareness

    Ensuring inclusive and user-friendly experiences

Technical Skills

  • HTML & CSS

    Collaboration with devs, troubleshooting, front-end adjustments

  • CMS Platforms

    WordPress, Shopify, Squarespace, Wix

  • SEO & Analytics

    On-page SEO, keyword strategy, Google Analytics for UX insights

Education

2009

Eldoraigne High School (Pretoria)

2010-2015

BA Communications & PGCE - North West University of Potchefstroom

2019

Digital Marketing Certificate: University of Cape Town

May 2025

UX Diploma - UX Design Institute

June 2025

UI Certificate - UX Design Institute

Experience

* Having been employed by the companies listed below, I am unable to include the work I contributed to their projects in my portfolio, as it rightfully belongs to them. Please feel free to reach out if you have any inquiries regarding my roles at these organizations. 🙂

2016

Content Editor

2016-2018

Website & Content Editor for Safari Outdoor (Outdoor Investment Holdings)

2018-2022

Website & Social Media Manager

2023 - 2025

Marketing Manager

2022 - Current

Digital Marketing Manager, Owner or Libré Creations